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Mother To Be Bag

MOTHER TO BE BAG

The Bounty Mother To Be bag reaches women when they are 12-14 weeks pregnant and information hungry. This early stage of pregnancy is a brand new life stage for women, and often the start of a new purchasing cycle, making it the perfect time to get your products into their hands.

The Mother To be bag is distributed by midwives and Bounty representatives in hospitals nationally and is also available through some obstetrician and ultrasound clinics. This highly credible distribution channel ensures that the information reaches women from a trusted source and ensures absolutely no wastage for our advertisers.

All of the contents of the Mother To Be bag are approved by our Hospitals Manager and comply with the WHO code and SIDS guidelines. The products are relevant and interesting to her ensuring that as a result of trial and education she is more likely to purchase. Campaigns can be broken down by state and metro areas to make it as targeted as possible.

The Facts
Reaches 221,080 pregnant women nationally* The Mother To Be bag reaches 72% of pregnant women around Australia* 96% of the samples are trialed** 78% of the leaflets are read or kept to refer back to** No other source has such great reach with pregnant Australia women

Didn't get your bag? Three ways to claim
1. Ask at your hospital for your bag - with over 400 hospitals in Australia distributing the Bounty bags, your hospital can probably provide one
2. If you can't obtain a bag from your hospital, you can collect one from participating chemists - click here to find the pharmacy nearest you
3. Order online. Click here.
New Mother Bag

NEW MOTHER BAG

The Bounty New Mother bag reaches women when their new baby is just 48 hours old through hospitals nationally. Distributed by midwives and Bounty representatives, it allows advertisers to access new parents at a time when they are seeking out information and looking to educate themselves on what products and services are available. This early trial and visibility can often result in brand loyalty for years to come. At no other life stage are consumers so information hungry, and Bounty has unparalleled access to this demographic within a highly credible and trusted environment.

Insertions within the Bounty New Mother Bag can be broken down by state and metro areas ensuring a cost effective and targeted campaign with no wastage for advertisers. All of our contents are approved by our Hospitals Manager and must comply with the WHO code and SIDS guidelines.

The Facts
Reaches 234,936 new mums nationally each year* The New Mother Bag reaches 76% of new mothers around Australia 96% of the samples are trialled** 78% of the leaflets are read or kept to refer back to** No other source has such great reach with new mums around Australia

Didn't get your bag?
1. Ask at your hospital – with over 400 hospitals in Australia distributing the Bounty bags, your hospital can probably provide one.
2. If you can't obtain a bag from your hospital, you can collect one from participating chemists - click here to find the pharmacy nearest you
3. Order online. Click here.
Next Steps Bag

NEXT STEPS BAG

Target

The Next Steps bag is an active redemption through Target stores nationally and reaches women when their baby is three to six months of age. This retail environment is a fantastic way to market those products that are relevant to a babies next steps, such as early learning, bath and baby products and of course starting solids. Mums sign up to our database program Bounty Rewards and are driven in-store to collect this bag that reaches 47,028* new mums each year.

The Facts
87% of the samples are trialled**
92% of the leaflets are read**
89% of the samples are read or kept to refer back to**

Target


What is Bounty?
Bounty has a long and proud history of distributing sample bags to literally millions of new mums over the past 30 years. Since the year 2000, Bounty has delivered 7,263,215 bags directly into the hands of expectant and new mums. We are also now well into a generation of mums whose own mothers received a bag when they were born!

Bounty's success is due to the strength of its reliable and trusted name. Hospital professionals have trusted Bounty for many decades and Bounty has strong alliances with several government bodies.

With an increasing birth rate in Australia, Bounty recognises the importance of helpful, accurate literature. It also strongly believes in assisting each mum by providing useful samples which will provide a 'taste' of each product, hopefully creating a long lasting relationship between the mum and brand.

Bounty would like to thank you for your continued support and we truly hope you enjoy each of your three Bounty Bags.

If you missed out on receiving any of your bags, please see the above section.